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Credit where credit's due... [Dec. 17th, 2008|10:30 am]
Interesting tidbit in a newsletter, talking about brand extensions gone wrong.

(Brand extension being when someone in one business, say Coke, decides to make Coke brand clothing and sell it in another venue, like Wal-Mart. Which wouldn't be a bad idea, if it weren't for the clothing being promoted as being "green" because it's made from recycled soda bottles. Which a lot of clothes are, so big deal. And the clothing is made in China, so let's calculate the carbon impact of shipping the bottles to China so they can be recycled where there are little to no environmental regs concerning pollution from the recycling, fiber and clothes making process. And then shipping the clothes back here...yeah, that's treading lightly on the earth all right...)

But let me get off my green-washing soapbox and get on with the funny.

Burger King as come out with a new line of branded underwear. Which is more whatever than funny, except here's a marketing exec take on it:

"Marketers are so in love with their brands that they think consumers are as well and will go to the lengths of wearing their brand name on their underwear," said Laura Ries, cofounder of Ries & Ries. "While people love the Whopper, they don't want to parade around in underwear that says, 'This is where my big, fat ass came from.'"

But even though I'm laughing...I'm thinking, oh, I dunno...let's give credit where credit's due. Although I'm not sure if Lay's Potato Chips makes underwear...I may have to make my own.

Oooh, ooh, remember the Days of the Week underwear? Oh, c'mon, didn't everyone get a set of those from some Auntie? Instead I'd have to have a pair with a big ol' Ribeye steak imprinted on the back, then a cupcake, a six pack of cider, a bottle of wine, a quesadilla with sour cream....I guess I would need a month's worth...

[User Picture]From: sweetpea86
2008-12-17 04:28 pm (UTC)
Well, if you see underwear promoting Triscuits and Vodka, do let me know.
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[User Picture]From: fountaingirl
2008-12-17 05:15 pm (UTC)

Dude, steady yourself and get ready.

Burger King has released Flame body spray for men. For real. The official website touts it as "where fire meets desire," and is predictably http://www.firemeetsdesire.com. I didn't do html there because the url is so fucking funny.
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[User Picture]From: regineaubergine
2008-12-17 06:45 pm (UTC)

Re: Dude, steady yourself and get ready.

OMG! You have all got to go to this site right now! Click on the perfume bottle until you get to the scene of the "Burger King" himself seductively stretched out, his artfully draped nekid body on furry rug in front of the fireplace....beckoning!! I nearly wet myself laughing.
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[User Picture]From: terribleturnip
2008-12-17 07:26 pm (UTC)

Re: Dude, steady yourself and get ready.

See, I saw that, but it was so icky, I stayed with the underwear. The Burger King kinghead weirds me out.
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[User Picture]From: pinkribbonwench
2008-12-17 05:22 pm (UTC)
::yawn:: My parents gave a friend "Home of the Whopper" underwear 35 years ago.

Which either proves that my parents were ahead of their time, or that they had a sophomoric sense of humor. Or both.
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[User Picture]From: pinkribbonwench
2008-12-17 07:21 pm (UTC)
Mmmmm, meat.
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[User Picture]From: mistressfetch
2008-12-17 06:34 pm (UTC)
Mine would have the pill of the day. Monday - muscle relaxer Tuesday - Valium Wednesday - Oxycodone Thursday - Tramadol Friday - Aleve hehehehehe

or that would be if I actually WORE panties..but that is another story :-)
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[User Picture]From: im_geva
2008-12-17 06:53 pm (UTC)

Along that theme

How about vodkas of the week?
Sunday would be coconut, Monday would be double espresso, plain (cause Tuesday is a dull day), Wednesday would be cranberry, Thursday would be grape, Friday must be cherry, and Saturday...citrus.

I like this. I like this A LOT.
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