|O, I weep with joy!
||[Jun. 19th, 2009|08:35 am]
Hard cider is gaining traction. I've been fortunate to live in a time where we saw a resurgence of microbrews, single malt whisky, more recently aged sipping rums. And the other liquors as well -- bourbon, gin, vodka - but that's all lost on me...|
But Cider has stubbornly been stuck on in a rut. Oh, it gained some traction - a couple of brands. But mostly, the innovation has been in adding fruit (which usually means too sweet) which is really just an attempt to grab the wine cooler drinkers. Fetch and I have been drinking our weight...and the weight of others...in cider in an attempt to drive the industry. But even we could not drink enough K to keep it in distribution. We've re-focused our efforts on Strongbow and would appreciate any help you can give.
But this article:
brings me to near tears -- because THIS is what needs to happen to make Cider a serious category. One where we can walk into ANY liquor store and find a decent (again, non-Woodchuck) cider selection. Instead of having to special order, or hope against hopes that the few stores that carry Strongbow or one of the others isn't sold out.
I love watching the world re-discover things that we knew for hundreds of years and then forgot in the 'bigger better faster more' movement. The wheel continues to turn!
I am just waiting for it to come in a box...like my wine. Makes it affordable. ;-)
The liquor store we go to stocks Woodpecker, Woodchuck (4 varieties), Ace, Strongbow, Magners, Cider Jack and a few others. On a regular basis.
Wonder who is responsible for getting half a refer case of cider varieties? *wink*
God yes to cider esp to Strongbow, queen (or king, your druthers) of cider. None better.
Try Magners also.
I hate a sweetsy cider. If it tastes like the crap I used to drink out of the box when I was 20 (Franzia) I want nothing to do with it.
Oh, I've had them all...except the one in the article. Don't like the Chuck, Magners, Hardcore's okay in a pinch. Ace I only like the Pear, CiderJack's too sweet, although just tried their new European style dry and...again, in a pinch, but it's not so hot.
Want more "microciders"!