|Consider the snow the elephant in the corner of my post
||[Feb. 12th, 2010|09:05 am]
art-of-something-bigger-than-my-little-life that just unsettles me and awakens my inner hermit. Please don't take it as a criticism if you're one of those people who does the Race for the Cure, the Ribbon of Whatever, etc. I don't like COFFEE either. It doesn't make me superior...just odd. I'm not big on causes -- and marshalling people to join a cause. There's always that aspect of needy-needing-to-belong-needing-to-feel-p|
But here's a cause I feel strongly enough about to shout it from the rooftops....but then I'm not really a rooftop shouter, am I? For starters, not big on heights. Then there's the 46 inches of snow on the roof...whoops.
Anyway. I shall do my part and through posting this, I encourage you to do your part. And because I know many of you well enough, I know that while there may be a small financial pinch...you will probably be willing to suffer it.
Artisan and small capacity liquor makers are (from a business standpoint) dying. A whole bunch of folks who had just started making some very cool small batch and artisanal stuff -- are being hammered by the economy, as we, the drinking masses, turn to the cheaper stuff because we're trying to cut back.
I don't really mean us of course. I will abstain before I downgrade to Popov or Captain Morgans. But apparently, the yobbos (who will leave their car running, wasting gas, while they run into Starbucks for a latte with the works) are downgrading their liquor. When premium national brand sales are down, retailers are reluctant to give space to artisanal, regional liquors, distributors reluctant to bring them into the warehouse.
I have no doubt that RECENT EVENTS have left your liquor cabinet (or in our case, corner of kitchen, bookcase and rolling cart...cause the Captain and his Turnip like variety in our glasses) a little bare.
Please, if you can afford it, upgrade. Go with the little guys. Seek out the interesting stuff. Buy that buffalo-grass, cocoa, chili infused vodka. Buy the numbered, limited edition stuff. Buy unusual, buy artisan, buy local.
Want inspiration? Try Imbibe: http://imbibemagazine.com/ Go to Amazon -- they've got the Food and Wine 2009 Cocktail Guide for $6 and I think the $15 I paid at the grocery store was well worth it.
Because otherwise, the little guys are never going to get the momentum they need to survive the next year. And the economy will recover and we'll still be drinking the same old crap....