|Wal-Mart falters wtih "Skinny Jeans"
||[Nov. 3rd, 2006|10:19 am]
|||||Adam Ant, Ant Music||]|
News flash, Wal-Mart sales are down significantly after flirting with being hip and fashionable. "Company officials said the apparel was more suited to...stores...on the coasts and that shoppers in America's heartland were reluctant to embrace trends such as skinny jeans" says the Washington Post.
Ah, thanks Wal-Mart for restoring my faith in corporate ability to f-up a perfectly good thing!
"Having tried its hand at being hip...Wal-Mart...is reverting to a more familiar approach: slashing prices."
Well, duh. I mean, first of all, skinny jeans. Hell-Lo! Clearly the executives who made this decision haven't been in their stores lately. I mean, have they measured the thighs of their heartland customers?
Dudes, your business is based on cheap, basic stuff. No one goes to Wal-Mart to be stylish. They go to be cheap. Stick to what you're good at. If you want to get into fashion, open a different store, with different branding! Aaaagh. Holy crap, they covered this in your sophomore year of B-school, kids...did you all sleep in? Or has your corporation finally reached the size and age where you've alienated all of your execs brave enough to raise their hand in a meeting and say "Wait, that's just stupid."
(Maybe that's how I should re-arrange my resume -- promote myself as the person who will speak up and not let you embark on really asinine strategies.)
I have to admit that for the first time in years, I'm sorry that I'm not working for the grocery industry. Wal-Mart used to make everyone else feel inadequate and powerless since they seemed to do everything right, plus they were a bunch of arrogant b-tards...hah! It's practically a schaudenfreude-fest in retail-land right now.